Content Marketing Tips

Your content is the most crucial aspect of your website. You can forget design for now. Forget search engine optimisation. Forget your social media marketing. All of those are for naught if you do not have an effective content marketing strategy.

Content marketing refers to the creation and sharing of online content, such as articles, videos, memes, ebooks and others. The end goal of all this is to get traffic onto your website, where you can convert them into subscribers and online buyers. To get this done, having awesome share-able content is essential.

You "bait" your target market with informational content -- content they'd actually want. With this kind of content, they are likely to stay longer on your website. They may sign up for your newsletter or buy from you. Better yet, they may even share your content through their social media profiles, which would then increase your number of linkbacks.

Here are some content marketing basics you should not forget:
1. Make your content truly helpful. If you can't make it helpful, make it funny: Your goal with your content is to catch the attention of your target market, and make them loyal followers of your website. You will want them to keep on coming back to you for fresh content. And they would do so if they know that you are aware of the kind of information that they are looking for. Of course, it's not all serious stuff. You may be able to draw them in using humor or inspiration. Whatever strategy you use, you will want to convert your online traffic into loyal followers. You want to transform your site/ brand into something that they trust/ like the most.

2. Experiment with other methods: Content marketing involves a gamut of online formats. It is not limited to website articles. You can do Youtube videos, ebooks, memes, among others. Of course, remember that when you use these formats, always include a way to lead users back to your website. Embed links or include watermarks with your online address. You do business on your website.

3. Talk about issues that concern your target market, not your product/ service: Traditional marketing that hawks a product can be annoying to some users. In these digital times, it's so easy to just tune out and skip the commercials. It is more effective getting your user's attention by talking to them about what concerns them. Say, you are selling flowers online, you can talk about the best flowers to give at different occasions. If they find your advice helpful, they may decide to buy from you.