Outsourcing Marketing: Why the SEO and Social Media Package Is For You

One of Outsourcing Marketing's new online service packages is the SEO and Social Media Package. This service package includes search engine optimisation services and social media marketing (SMM) services, depending on your needs. The package comes with an affordable starting price for $499.

What Is It?

It is most likely that your business already has some form of web presence. You should have a website – definitely. And, you may also be maintaining one or two social media presence to keep up with your customers.

However, it could that your website is not ranking as high as you want it to. You may not be getting as much engagement on your web presence. You may not be gaining the kind of followers or fans who can help you reach out to people belonging to your target market.

And, all these things are important. Your business in now competing in a digitally connected world. When people need something, they don't immediately go out and look for it. They get online to search.

If your website, SEO and SMM are not effective, then you are not reaching a huge sector of your target market.

But what is it exactly? What deems your SEO or SMM effective or ineffective?

The long and short of it is that effective search engine optimisation gets your website on top of the charts. When people search or keywords that you optimised for, you will rank on the first or second page of search engine results. This increases your chances of getting a prospective client to click on your link to visit your website. Now, with a well-designed site and engaging content, you can convert your site visitors into qualified leads.

On the other side of it, there's social media and SMM service. Social media includes the usual suspects, such as Facebook, Instagram, Twitter and Youtube. Here, you interact and engage with your customers, as well as try to gain new fans and followers who are interested in your product or service. Again, from here, you lead your audience to your website, where you can do actual business.

For SMM to be effective, you need to “engage,” as measured by likes and shares. This then ensures that your posts are continuously fed to your fans and followers. And, through this, you can continue to encourage them to visit your website.

Why Do I Need The SEO and SMM Package?

You might argue that this kind of work is something that you can do on the side, when you have free time. This is hardly the case for most businesses. In fact, many of them get at least one dedicated staff to do this regularly. The sheer amount of work that needs to be done can be overwhelming.

First of all, you need to do a lot of writing. Content – on and off your page – lets search engines assess what your website is all about. But the catch is that the content should be informative and non-spammy. And, you constantly have to keep on adding new content to keep your website up-to-date.

Mind you, writing is never just about writing. You need to do research. You need to manage your blogs and website so you won't have to rely on a webmaster. Then, you need to get your links out so people (and search engines) would know about your new content.

And this is just day one. You need to do this everyday in order to catch up with your competition, and keep up with your customers and potential clients.

Any misstep can be disasterous to your public image – and online, public is very public. It can stick with you for a very long time. Just think about the social media boo-boos of even big companies, like McDonalds and Apple, and you'd realise how important it is to have a professional team to handle this for you.

Why Outsourcing Marketing?

One of the questions that always come out is: why choose Outsourcing Marketing over the rest? And, there will always be “the rest.”

Many will claim to know what we know and do what we do. The Outsourcing Marketing edge has always been that we have our websites to back up our claims. You found us on top. You liked what you saw and read on our website. You saw our Facebook and Twitter. We can do the same for you!

Outsourcing Marketing's SEO and Social Media Package is your best option when you want the best online presence. Want to know more? Call us: 4389 4883.

Outsourcing Marketing's Web Starter Kit: Perfect for Small Businesses and Individuals

Do a search online and you'll find several options when it comes to web development services in the Central Coast, particularly for Wyong, Tuggerah and Gosford. This is well and good but it can make matters confusing if you are new to website development would like to have one for yourself or your business. What do you choose from all these options?

Your best bet – when you want to start simple but would like a great-looking website with tons of potential – is Outsourcing Marketing's Web Starter Kit.

Why the Web Starter Kit?

When you're new online and would like to see exactly how you'd benefit from being there, Outsourcing Marketing's Web Starter Kit is your best option.

The Starter Kit is complete the basics that you'd need in order to make the most of your online presence. You get a unique look and pages with optimised content. You also get a blog, with a couple of starter posts. This will start up your content marketing. Plus, of course, you get your own domain name for 2 years and hosting.

The clincher is that you also get started with your online marketing through a link from Central Coast's premier business blog, the Central Coast Business Blog.

Put all these together and you have everything that you need to rank online.

Of course, like the name says, this is just a starter kit. There is a lot of work that needs to be done when you really want to reach out to your target audience through your website. You need to add to your blog, for one thing. Plus, you need to do a lot of off-page search engine optimisation, where you link to your main site through external blogs, link directories, online advertising and more.

Good thing, Outsourcing Marketing has a solution for this too. Outside the web development packages, the Central Coast web development provides web design and development, search engine optimisation, online marketing and content marketing services.

Call Outsourcing Marketing today to know more about your options. Consultations are always free. 4389 4883

Create the Best Website in Wyong for Your Business

Getting online is hardly fresh news. When you have a business in Wyong, or elsewhere in the Central Coast for that matter, you should have a website. You will be left behind without one.

A website takes over what used to be done by phone books and yellow page. Through your site, you become accessible to your target market. It is no longer an excuse that you're only local. Even in a local scenario, people will still look for you online. The world wide web is a convenience that is no longer a 'maybe.' It is a requisite.

In Wyong, Central Coast, getting a website is the best way to improve your local presence and capture your target market. Here are tips on getting the best business website in Wyong.

Responsive is the way to go: When you get a website done, you are responsible for laying out specifications. One of the things that you shouldn't forget is your website's responsiveness. This is a requisite, especially when you want to reach the mobile market.

A responsive website pertains to a website that responds to the device being used to view it. So, if you use a mobile gadget – say a smartphone or a tablet – your view adjusts to what's optimal for the device.

This is a good thing in many ways. The two major reasons are: your website's visual appeal and search engine rank.

Obviously, since the look of your website is affected by the size of the screen, having a responsive website is your guarantee that, at the very least, your site will look like the way you want it to – big screen or small screen.

With search engines, like Google, it is now a requisite that your website is responsive. It penalises those that are not optimised for different screen sizes.

So, don't let your web team tell you otherwise. A responsive website is your only choice. You don't need to create a mobile version – that's just a waste of money. Focus on an optimal website that is responsive to mobile devices. That's the best way to go!

Write engaging content: Don't just write like you see your business website pages as spaces to fill. Make use of it. Optimise it to convince your audience and convert them into clients.

This can only be done through engaging content. You write for people – your target market – about what would interest them and convince them to know more. You do not write for search engines, hoping to game their ranking algorithms.

Content remains king... but the good kind of content. Write for your audience and then think about search engines after. If you remain true to your theme and your message, you will likely touch on your keywords anyway. They will come out naturally, one way or another.

The meta stays: Of course, meta content remains an important part of on-page optimisation. Don't forget to put in meta data, such as the title and description of each page and image.

The consideration here is that you should keep things within acceptable meta content standards. Keep away from keyword stuffing. Make sure your description really suits the page and does not repeat the description of the other pages in your website.

Meta content helps search engines index your pages easily. And this is what you should keep in mind. So, really make sure they help. Otherwise, your metas won't help you improve your rank. In fact, you might just get penalised if you misuse your meta content.

Optimise outside your page: Reaching your target market means that you need to go outside of your website. Your website is not the be-all – you need to reach out.

First, of course, is to take a look at your on-page optimisation, or the SEO done on your website. Is it complete? Are your pages' content engaging? Do they have Call-to-Actions that work to convert your site traffic into qualified leads? Is your content optimised for your selected keywords, and according to acceptable SEO practices?

If the answer is yes to all this: then by all means, get out there and promote your website through guest posts, forum participation, online marketing and social media marketing.

This part is a lot of consistent work. While you can theoretically stop updating your website – except to update information and to blog, of course – you cannot stop promoting your website and your business outside of its online entity. This is continuous work if you want to stay on top, and ahead of your competition.

There's a lot to do. You need to blog – a lot. And you need to make sure that these are informative, engaging and original. These should link to your main website, and refer a qualified audience to it.

Then, there are the forums and social media platforms. In order to get your link out and lead people to your site, you should make sure to participate legitimately. The keyword here is: legitimately. Don't just go to these online outlets to post your links. Participate and engage. Otherwise, you're just a spammer, not an online marketer.

Need help with your online marketing and web development? Talk to the experts at Outsourcing Marketing! Call now: 4389 4883.

The Best Web Development Services Through the Central Coast Business Blog and Outsourcing Marketing Partnership

Outsourcing Marketing and the Central Coast have forged a renewed partnership – one that could very well mean so many good things for individuals and businesses in the NSW that want to get online and see what all the fuss is about!

Apart from the usual web design, development and online marketing services, the partnership makes new service packages available. These packages are designed to provide comprehensive web services, in compact prices. They have everything that you need to achieve your online goals – be it to dip your toes in a little and see the benefits of being online, or to expand your market and reach out to a greater audience.

The web packages make it easier to choose, especially when you need a little bit of everything for your website. You get all that's required to get started on web presence that would really help you with your business goals. http://www.outsourcingmarketing.com.au/web-development-service-packages

The Web Starter Kit is best for individuals and start-up businesses that want to get a glimpse of all online possibilities. A website and social media presence are requisites in these modern digital times, of course. But, it is understandable when people require a look-see of exactly how crucial it is to be present online. The starter kit has what you need to get set-up on the basic level. http://www.outsourcingmarketing.com.au/web-development-service-packages/#webstarter

Businesses with or without a website and social media presence will benefit from the Business Kit package, which takes into account the specific needs of small- and medium-scale companies. This is a good way to fortify your online presence through the services of an expert team, at that.

It really makes a difference which web dev team you choose. While many claim to be experts in the field, only a few can show results. The Outsourcing Marketing team are at the helm of many top performing sites in the Central Coast and the rest of the region. Experience what's it like to really lead online!

http://www.outsourcingmarketing.com.au/web-development-service-packages/#business

Another essential for businesses is the SEO and SMM service package. You might already have a website that you like. This might even be doing great in converting site visitors into qualified leads. However, are you reaching your target audience online either through search engines or your social media presence?

Let the Outsourcing Marketing team overhaul your SEO and SMM, and ensure that your presence is felt. You get qualified traffic on your website. Your presence online engages your target market. http://www.outsourcingmarketing.com.au/web-development-service-packages/#seo

Another essential in online marketing is online advertising. There is an effective way of going about this, as there are wasted efforts (and funds!). Through our Online Advertising Kit, you get graphics, content and Call-to-Actions that work, prime ad spots in the Central Coast Business Blog, as well as a professional assessment of other online advertising options.

Online advertising works as long as it's done right. http://www.outsourcingmarketing.com.au/web-development-service-packages/#advertising

Finally, our Content Development package should not be skipped. After all, it is still content that leads people to you, and keeps them coming back for more. Don't take it for granted.

Audience engagement is a requisite. What you put out there should be interesting and useful. At the same time, these should be optimised for search engines using up-to-date standards and best SEO practices.

A lot rely on content, and we are here to help. http://www.outsourcingmarketing.com.au/web-development-service-packages/#contentpackage