Outsourcing Marketing: Why the SEO and Social Media Package Is For You

One of Outsourcing Marketing's new online service packages is the SEO and Social Media Package. This service package includes search engine optimisation services and social media marketing (SMM) services, depending on your needs. The package comes with an affordable starting price for $499.

What Is It?

It is most likely that your business already has some form of web presence. You should have a website – definitely. And, you may also be maintaining one or two social media presence to keep up with your customers.

However, it could that your website is not ranking as high as you want it to. You may not be getting as much engagement on your web presence. You may not be gaining the kind of followers or fans who can help you reach out to people belonging to your target market.

And, all these things are important. Your business in now competing in a digitally connected world. When people need something, they don't immediately go out and look for it. They get online to search.

If your website, SEO and SMM are not effective, then you are not reaching a huge sector of your target market.

But what is it exactly? What deems your SEO or SMM effective or ineffective?

The long and short of it is that effective search engine optimisation gets your website on top of the charts. When people search or keywords that you optimised for, you will rank on the first or second page of search engine results. This increases your chances of getting a prospective client to click on your link to visit your website. Now, with a well-designed site and engaging content, you can convert your site visitors into qualified leads.

On the other side of it, there's social media and SMM service. Social media includes the usual suspects, such as Facebook, Instagram, Twitter and Youtube. Here, you interact and engage with your customers, as well as try to gain new fans and followers who are interested in your product or service. Again, from here, you lead your audience to your website, where you can do actual business.

For SMM to be effective, you need to “engage,” as measured by likes and shares. This then ensures that your posts are continuously fed to your fans and followers. And, through this, you can continue to encourage them to visit your website.

Why Do I Need The SEO and SMM Package?

You might argue that this kind of work is something that you can do on the side, when you have free time. This is hardly the case for most businesses. In fact, many of them get at least one dedicated staff to do this regularly. The sheer amount of work that needs to be done can be overwhelming.

First of all, you need to do a lot of writing. Content – on and off your page – lets search engines assess what your website is all about. But the catch is that the content should be informative and non-spammy. And, you constantly have to keep on adding new content to keep your website up-to-date.

Mind you, writing is never just about writing. You need to do research. You need to manage your blogs and website so you won't have to rely on a webmaster. Then, you need to get your links out so people (and search engines) would know about your new content.

And this is just day one. You need to do this everyday in order to catch up with your competition, and keep up with your customers and potential clients.

Any misstep can be disasterous to your public image – and online, public is very public. It can stick with you for a very long time. Just think about the social media boo-boos of even big companies, like McDonalds and Apple, and you'd realise how important it is to have a professional team to handle this for you.

Why Outsourcing Marketing?

One of the questions that always come out is: why choose Outsourcing Marketing over the rest? And, there will always be “the rest.”

Many will claim to know what we know and do what we do. The Outsourcing Marketing edge has always been that we have our websites to back up our claims. You found us on top. You liked what you saw and read on our website. You saw our Facebook and Twitter. We can do the same for you!

Outsourcing Marketing's SEO and Social Media Package is your best option when you want the best online presence. Want to know more? Call us: 4389 4883.