Outsourcing Marketing: Why the SEO and Social Media Package Is For You

One of Outsourcing Marketing's new online service packages is the SEO and Social Media Package. This service package includes search engine optimisation services and social media marketing (SMM) services, depending on your needs. The package comes with an affordable starting price for $499.

What Is It?

It is most likely that your business already has some form of web presence. You should have a website – definitely. And, you may also be maintaining one or two social media presence to keep up with your customers.

However, it could that your website is not ranking as high as you want it to. You may not be getting as much engagement on your web presence. You may not be gaining the kind of followers or fans who can help you reach out to people belonging to your target market.

And, all these things are important. Your business in now competing in a digitally connected world. When people need something, they don't immediately go out and look for it. They get online to search.

If your website, SEO and SMM are not effective, then you are not reaching a huge sector of your target market.

But what is it exactly? What deems your SEO or SMM effective or ineffective?

The long and short of it is that effective search engine optimisation gets your website on top of the charts. When people search or keywords that you optimised for, you will rank on the first or second page of search engine results. This increases your chances of getting a prospective client to click on your link to visit your website. Now, with a well-designed site and engaging content, you can convert your site visitors into qualified leads.

On the other side of it, there's social media and SMM service. Social media includes the usual suspects, such as Facebook, Instagram, Twitter and Youtube. Here, you interact and engage with your customers, as well as try to gain new fans and followers who are interested in your product or service. Again, from here, you lead your audience to your website, where you can do actual business.

For SMM to be effective, you need to “engage,” as measured by likes and shares. This then ensures that your posts are continuously fed to your fans and followers. And, through this, you can continue to encourage them to visit your website.

Why Do I Need The SEO and SMM Package?

You might argue that this kind of work is something that you can do on the side, when you have free time. This is hardly the case for most businesses. In fact, many of them get at least one dedicated staff to do this regularly. The sheer amount of work that needs to be done can be overwhelming.

First of all, you need to do a lot of writing. Content – on and off your page – lets search engines assess what your website is all about. But the catch is that the content should be informative and non-spammy. And, you constantly have to keep on adding new content to keep your website up-to-date.

Mind you, writing is never just about writing. You need to do research. You need to manage your blogs and website so you won't have to rely on a webmaster. Then, you need to get your links out so people (and search engines) would know about your new content.

And this is just day one. You need to do this everyday in order to catch up with your competition, and keep up with your customers and potential clients.

Any misstep can be disasterous to your public image – and online, public is very public. It can stick with you for a very long time. Just think about the social media boo-boos of even big companies, like McDonalds and Apple, and you'd realise how important it is to have a professional team to handle this for you.

Why Outsourcing Marketing?

One of the questions that always come out is: why choose Outsourcing Marketing over the rest? And, there will always be “the rest.”

Many will claim to know what we know and do what we do. The Outsourcing Marketing edge has always been that we have our websites to back up our claims. You found us on top. You liked what you saw and read on our website. You saw our Facebook and Twitter. We can do the same for you!

Outsourcing Marketing's SEO and Social Media Package is your best option when you want the best online presence. Want to know more? Call us: 4389 4883.

Outsourcing Marketing's Web Starter Kit: Perfect for Small Businesses and Individuals

Do a search online and you'll find several options when it comes to web development services in the Central Coast, particularly for Wyong, Tuggerah and Gosford. This is well and good but it can make matters confusing if you are new to website development would like to have one for yourself or your business. What do you choose from all these options?

Your best bet – when you want to start simple but would like a great-looking website with tons of potential – is Outsourcing Marketing's Web Starter Kit.

Why the Web Starter Kit?

When you're new online and would like to see exactly how you'd benefit from being there, Outsourcing Marketing's Web Starter Kit is your best option.

The Starter Kit is complete the basics that you'd need in order to make the most of your online presence. You get a unique look and pages with optimised content. You also get a blog, with a couple of starter posts. This will start up your content marketing. Plus, of course, you get your own domain name for 2 years and hosting.

The clincher is that you also get started with your online marketing through a link from Central Coast's premier business blog, the Central Coast Business Blog.

Put all these together and you have everything that you need to rank online.

Of course, like the name says, this is just a starter kit. There is a lot of work that needs to be done when you really want to reach out to your target audience through your website. You need to add to your blog, for one thing. Plus, you need to do a lot of off-page search engine optimisation, where you link to your main site through external blogs, link directories, online advertising and more.

Good thing, Outsourcing Marketing has a solution for this too. Outside the web development packages, the Central Coast web development provides web design and development, search engine optimisation, online marketing and content marketing services.

Call Outsourcing Marketing today to know more about your options. Consultations are always free. 4389 4883

Create the Best Website in Wyong for Your Business

Getting online is hardly fresh news. When you have a business in Wyong, or elsewhere in the Central Coast for that matter, you should have a website. You will be left behind without one.

A website takes over what used to be done by phone books and yellow page. Through your site, you become accessible to your target market. It is no longer an excuse that you're only local. Even in a local scenario, people will still look for you online. The world wide web is a convenience that is no longer a 'maybe.' It is a requisite.

In Wyong, Central Coast, getting a website is the best way to improve your local presence and capture your target market. Here are tips on getting the best business website in Wyong.

Responsive is the way to go: When you get a website done, you are responsible for laying out specifications. One of the things that you shouldn't forget is your website's responsiveness. This is a requisite, especially when you want to reach the mobile market.

A responsive website pertains to a website that responds to the device being used to view it. So, if you use a mobile gadget – say a smartphone or a tablet – your view adjusts to what's optimal for the device.

This is a good thing in many ways. The two major reasons are: your website's visual appeal and search engine rank.

Obviously, since the look of your website is affected by the size of the screen, having a responsive website is your guarantee that, at the very least, your site will look like the way you want it to – big screen or small screen.

With search engines, like Google, it is now a requisite that your website is responsive. It penalises those that are not optimised for different screen sizes.

So, don't let your web team tell you otherwise. A responsive website is your only choice. You don't need to create a mobile version – that's just a waste of money. Focus on an optimal website that is responsive to mobile devices. That's the best way to go!

Write engaging content: Don't just write like you see your business website pages as spaces to fill. Make use of it. Optimise it to convince your audience and convert them into clients.

This can only be done through engaging content. You write for people – your target market – about what would interest them and convince them to know more. You do not write for search engines, hoping to game their ranking algorithms.

Content remains king... but the good kind of content. Write for your audience and then think about search engines after. If you remain true to your theme and your message, you will likely touch on your keywords anyway. They will come out naturally, one way or another.

The meta stays: Of course, meta content remains an important part of on-page optimisation. Don't forget to put in meta data, such as the title and description of each page and image.

The consideration here is that you should keep things within acceptable meta content standards. Keep away from keyword stuffing. Make sure your description really suits the page and does not repeat the description of the other pages in your website.

Meta content helps search engines index your pages easily. And this is what you should keep in mind. So, really make sure they help. Otherwise, your metas won't help you improve your rank. In fact, you might just get penalised if you misuse your meta content.

Optimise outside your page: Reaching your target market means that you need to go outside of your website. Your website is not the be-all – you need to reach out.

First, of course, is to take a look at your on-page optimisation, or the SEO done on your website. Is it complete? Are your pages' content engaging? Do they have Call-to-Actions that work to convert your site traffic into qualified leads? Is your content optimised for your selected keywords, and according to acceptable SEO practices?

If the answer is yes to all this: then by all means, get out there and promote your website through guest posts, forum participation, online marketing and social media marketing.

This part is a lot of consistent work. While you can theoretically stop updating your website – except to update information and to blog, of course – you cannot stop promoting your website and your business outside of its online entity. This is continuous work if you want to stay on top, and ahead of your competition.

There's a lot to do. You need to blog – a lot. And you need to make sure that these are informative, engaging and original. These should link to your main website, and refer a qualified audience to it.

Then, there are the forums and social media platforms. In order to get your link out and lead people to your site, you should make sure to participate legitimately. The keyword here is: legitimately. Don't just go to these online outlets to post your links. Participate and engage. Otherwise, you're just a spammer, not an online marketer.

Need help with your online marketing and web development? Talk to the experts at Outsourcing Marketing! Call now: 4389 4883.

The Best Web Development Services Through the Central Coast Business Blog and Outsourcing Marketing Partnership

Outsourcing Marketing and the Central Coast have forged a renewed partnership – one that could very well mean so many good things for individuals and businesses in the NSW that want to get online and see what all the fuss is about!

Apart from the usual web design, development and online marketing services, the partnership makes new service packages available. These packages are designed to provide comprehensive web services, in compact prices. They have everything that you need to achieve your online goals – be it to dip your toes in a little and see the benefits of being online, or to expand your market and reach out to a greater audience.

The web packages make it easier to choose, especially when you need a little bit of everything for your website. You get all that's required to get started on web presence that would really help you with your business goals. http://www.outsourcingmarketing.com.au/web-development-service-packages

The Web Starter Kit is best for individuals and start-up businesses that want to get a glimpse of all online possibilities. A website and social media presence are requisites in these modern digital times, of course. But, it is understandable when people require a look-see of exactly how crucial it is to be present online. The starter kit has what you need to get set-up on the basic level. http://www.outsourcingmarketing.com.au/web-development-service-packages/#webstarter

Businesses with or without a website and social media presence will benefit from the Business Kit package, which takes into account the specific needs of small- and medium-scale companies. This is a good way to fortify your online presence through the services of an expert team, at that.

It really makes a difference which web dev team you choose. While many claim to be experts in the field, only a few can show results. The Outsourcing Marketing team are at the helm of many top performing sites in the Central Coast and the rest of the region. Experience what's it like to really lead online!

http://www.outsourcingmarketing.com.au/web-development-service-packages/#business

Another essential for businesses is the SEO and SMM service package. You might already have a website that you like. This might even be doing great in converting site visitors into qualified leads. However, are you reaching your target audience online either through search engines or your social media presence?

Let the Outsourcing Marketing team overhaul your SEO and SMM, and ensure that your presence is felt. You get qualified traffic on your website. Your presence online engages your target market. http://www.outsourcingmarketing.com.au/web-development-service-packages/#seo

Another essential in online marketing is online advertising. There is an effective way of going about this, as there are wasted efforts (and funds!). Through our Online Advertising Kit, you get graphics, content and Call-to-Actions that work, prime ad spots in the Central Coast Business Blog, as well as a professional assessment of other online advertising options.

Online advertising works as long as it's done right. http://www.outsourcingmarketing.com.au/web-development-service-packages/#advertising

Finally, our Content Development package should not be skipped. After all, it is still content that leads people to you, and keeps them coming back for more. Don't take it for granted.

Audience engagement is a requisite. What you put out there should be interesting and useful. At the same time, these should be optimised for search engines using up-to-date standards and best SEO practices.

A lot rely on content, and we are here to help. http://www.outsourcingmarketing.com.au/web-development-service-packages/#contentpackage

Why Get the Services of a Professional Online Marketing Team

Sometimes, it is tempting to dismiss the benefits of having a professional online marketing team behind you and your business. After all, everyone's online these days. The internet seems easy to figure out. And you can always sign your company up on Facebook, Twitter and other Social Media venues.

But then again, online marketers wouldn't be in business if everyone can do what they do, right? A professional online marketing team is the best way to tackle the complexities of doing business online. It goes without saying that the internet is not as simple as it seems. It is a continually changing landscape, where rules, standards, opportunities and "the next-best things" are constantly changing. You need a team to keep updated, and ensure that you are maximising your online presence.

1. A professional online marketer makes sure that you keep within acceptable online practices: Sometimes, we are wont to overdo a good online practice. For instance, we know that adding keywords to your online content can help with your online rankings. We can do over-the-top with this, and end up stuffing our web pages with keywords. Instead of improving your site's ranking, you end up making it worse. A professional online marketer would know the right amount of keywords to include. In the same way, they would also know the best keywords to use for your business. A professional online marketer can ensure that you only employ web marketing practices that are within acceptable standards. They can effectively maneuver your business toward online success.

2. A professional online marketer knows the online landscape more than the average person: Of course, they should know more than the average online person -- it's their job! An online marketer has updated portfolios of online venues and options that you can use to maximise your online marketing efforts.

3. They know to draft and test several Call to Actions: Your site's Call to Action is what converts online traffic into subscribers or customers. There are steps you need to take before you come up with the best one for your business. You need to test several landing pages, and assess which is more effective in reaching out to your target market. A professional online marketer would know the effective approach to getting this done.

4. A professional knows the different strategies that you can do to market your products and services online: Online marketing is not just about having a website. There are also other means of marketing online, such as email marketing, video marketing, ebook and the like. A professional online marketer can devise the best approach for your business.

SEO Basics

Whether you're doing your own Search Engine Optimisation (SEO) or outsourcing the task to a BPO company, it is a good idea to brush up on SEO basics. Knowing a little bit of SEO is your starting point in assessing what works and what does not work for your website. Are you getting enough traffic? Can people find you online? Do the people who find you belong to your target market?

All this has got to do with your SEO. Knowing a bit about it lets you approach web development planning, development and launch with a list of to-dos and the outcomes to expect. You might be able to pinpoint problem areas. If not that, you can at least know what's possible through SEO and why you shouldn't skip doing SEO for your website.

1. SEO makes it possible for your online audience to find you: Even when prospective clients don't know your URL or domain name, they can still find your website to know more about your products and services if you do your SEO right. This means your search engine optimisation employs legitimate online practices. If you do this, your site gets indexed by spiders from search engines such as Google. Your site can then appear on search results for your selected keywords.

2. Your keyword choice is as important as choosing to do SEO: The effectiveness of your SEO depends on how wisely you choose your keywords. For instance, if you are putting up an online flower shop, you might see some search engine referred visitors from keywords like flower bouquets, flowers Sydney, rose bouquet delivery and flower delivery. However, if you use keywords that your target market aren't likely to use, you're not going to see your online traffic increase. Nor will your website be seen as relevant for keywords that suit your business.

3. It's not just about what's on your page. What's off your page also matters: Your website's SEO does not stop with what's on your pages. web pages that link to you affects your SEO ranking too. So, when you get to planning your SEO, talk to your developer about offpage search engine optimisation.

These are the basics. There's a lot more to know, of course. Here's a good place to start: http://searchenginewatch.com/article/2259693/SEO-Basics-8-Essentials-When-Optimizing-Your-Site

Content Marketing Tips

Your content is the most crucial aspect of your website. You can forget design for now. Forget search engine optimisation. Forget your social media marketing. All of those are for naught if you do not have an effective content marketing strategy.

Content marketing refers to the creation and sharing of online content, such as articles, videos, memes, ebooks and others. The end goal of all this is to get traffic onto your website, where you can convert them into subscribers and online buyers. To get this done, having awesome share-able content is essential.

You "bait" your target market with informational content -- content they'd actually want. With this kind of content, they are likely to stay longer on your website. They may sign up for your newsletter or buy from you. Better yet, they may even share your content through their social media profiles, which would then increase your number of linkbacks.

Here are some content marketing basics you should not forget:
1. Make your content truly helpful. If you can't make it helpful, make it funny: Your goal with your content is to catch the attention of your target market, and make them loyal followers of your website. You will want them to keep on coming back to you for fresh content. And they would do so if they know that you are aware of the kind of information that they are looking for. Of course, it's not all serious stuff. You may be able to draw them in using humor or inspiration. Whatever strategy you use, you will want to convert your online traffic into loyal followers. You want to transform your site/ brand into something that they trust/ like the most.

2. Experiment with other methods: Content marketing involves a gamut of online formats. It is not limited to website articles. You can do Youtube videos, ebooks, memes, among others. Of course, remember that when you use these formats, always include a way to lead users back to your website. Embed links or include watermarks with your online address. You do business on your website.

3. Talk about issues that concern your target market, not your product/ service: Traditional marketing that hawks a product can be annoying to some users. In these digital times, it's so easy to just tune out and skip the commercials. It is more effective getting your user's attention by talking to them about what concerns them. Say, you are selling flowers online, you can talk about the best flowers to give at different occasions. If they find your advice helpful, they may decide to buy from you.