SEO Basics

Whether you're doing your own Search Engine Optimisation (SEO) or outsourcing the task to a BPO company, it is a good idea to brush up on SEO basics. Knowing a little bit of SEO is your starting point in assessing what works and what does not work for your website. Are you getting enough traffic? Can people find you online? Do the people who find you belong to your target market?

All this has got to do with your SEO. Knowing a bit about it lets you approach web development planning, development and launch with a list of to-dos and the outcomes to expect. You might be able to pinpoint problem areas. If not that, you can at least know what's possible through SEO and why you shouldn't skip doing SEO for your website.

1. SEO makes it possible for your online audience to find you: Even when prospective clients don't know your URL or domain name, they can still find your website to know more about your products and services if you do your SEO right. This means your search engine optimisation employs legitimate online practices. If you do this, your site gets indexed by spiders from search engines such as Google. Your site can then appear on search results for your selected keywords.

2. Your keyword choice is as important as choosing to do SEO: The effectiveness of your SEO depends on how wisely you choose your keywords. For instance, if you are putting up an online flower shop, you might see some search engine referred visitors from keywords like flower bouquets, flowers Sydney, rose bouquet delivery and flower delivery. However, if you use keywords that your target market aren't likely to use, you're not going to see your online traffic increase. Nor will your website be seen as relevant for keywords that suit your business.

3. It's not just about what's on your page. What's off your page also matters: Your website's SEO does not stop with what's on your pages. web pages that link to you affects your SEO ranking too. So, when you get to planning your SEO, talk to your developer about offpage search engine optimisation.

These are the basics. There's a lot more to know, of course. Here's a good place to start: http://searchenginewatch.com/article/2259693/SEO-Basics-8-Essentials-When-Optimizing-Your-Site