Getting online is hardly fresh news.
When you have a business in Wyong, or elsewhere in the Central Coast
for that matter, you should have a website. You will be left behind
without one.
A website takes over what used to be
done by phone books and yellow page. Through your site, you become
accessible to your target market. It is no longer an excuse that
you're only local. Even in a local scenario, people will still look
for you online. The world wide web is a convenience that is no longer
a 'maybe.' It is a requisite.
In Wyong, Central Coast, getting a
website is the best way to improve your local presence and capture
your target market. Here are tips on getting the best business
website in Wyong.
Responsive is the way to go:
When you get a website done, you are responsible for laying out
specifications. One of the things that you shouldn't forget is your
website's responsiveness. This is a requisite, especially when you
want to reach the mobile market.
A responsive website pertains to a
website that responds to the device being used to view it. So, if you
use a mobile gadget – say a smartphone or a tablet – your view
adjusts to what's optimal for the device.
This is a good thing in many ways. The
two major reasons are: your website's visual appeal and search engine
rank.
Obviously, since the look of your
website is affected by the size of the screen, having a responsive
website is your guarantee that, at the very least, your site will
look like the way you want it to – big screen or small screen.
With search engines, like Google, it is
now a requisite that your website is responsive. It penalises those
that are not optimised for different screen sizes.
So, don't let your web team tell you
otherwise. A responsive website is your only choice. You don't need
to create a mobile version – that's just a waste of money. Focus on
an optimal website that is responsive to mobile devices. That's the
best way to go!
Write engaging content: Don't
just write like you see your business website pages as spaces to
fill. Make use of it. Optimise it to convince your audience and
convert them into clients.
This can only be done through engaging
content. You write for people – your target market – about what
would interest them and convince them to know more. You do not write
for search engines, hoping to game their ranking algorithms.
Content remains king... but the good
kind of content. Write for your audience and then think about search
engines after. If you remain true to your theme and your message, you
will likely touch on your keywords anyway. They will come out
naturally, one way or another.
The meta stays: Of course, meta
content remains an important part of on-page optimisation. Don't
forget to put in meta data, such as the title and description of each
page and image.
The consideration here is that you
should keep things within acceptable meta content standards. Keep
away from keyword stuffing. Make sure your description really suits
the page and does not repeat the description of the other pages in
your website.
Meta content helps search engines index
your pages easily. And this is what you should keep in mind. So,
really make sure they help. Otherwise, your metas won't help you
improve your rank. In fact, you might just get penalised if you
misuse your meta content.
Optimise outside your page:
Reaching your target market means that you need to go outside of your
website. Your website is not the be-all – you need to reach out.
First, of course, is to take a look at
your on-page optimisation, or the SEO done on your website. Is it
complete? Are your pages' content engaging? Do they have
Call-to-Actions that work to convert your site traffic into qualified
leads? Is your content optimised for your selected keywords, and
according to acceptable SEO practices?
If the answer is yes to all this: then
by all means, get out there and promote your website through guest
posts, forum participation, online marketing and social media
marketing.
This part is a lot of consistent work.
While you can theoretically stop updating your website – except to
update information and to blog, of course – you cannot stop
promoting your website and your business outside of its online
entity. This is continuous work if you want to stay on top, and ahead
of your competition.
There's a lot to do. You need to blog –
a lot. And you need to make sure that these are informative, engaging
and original. These should link to your main website, and refer a
qualified audience to it.
Then, there are the forums and social
media platforms. In order to get your link out and lead people to
your site, you should make sure to participate legitimately. The
keyword here is: legitimately. Don't just go to these online outlets
to post your links. Participate and engage. Otherwise, you're just a
spammer, not an online marketer.
Need help with your online marketing
and web development? Talk to the experts at
Outsourcing Marketing!
Call now:
4389 4883.
